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Phoenix Innovations Corp. Introduces revolutionary new gas grill product - the SMOKIN’ SIDEKICK®, September 15, 2008

Phoenix Innovations Corp. Introduces revolutionary new gas grill product

  THE SMOKIN’ SIDEKICK®

A new era of grilling has begun

Oakville, Ontario, Canada – September 15, 2008 – Phoenix Innovations Corp. today announced the introduction of the SMOKIN’ SIDEKICK®.  Phoenix Innovations Corp. is a world leader in the development of gas grill related products.  The SMOKIN’ SIDEKICK® will completely change the definition of outdoor cooking.   

“The Smokin SideKick®  provides the consumer with the ability to smoke, bake, roast, steam and even keep food warm,” said Dawn DellaValle, Vice President of Product Development of Phoenix Innovations Corp.  “Best of all, the Smokin SideKick® is powered from the side burner of any gas grill. The side burner has long been the most under-utilized feature on a gas grill. The Smokin’ SideKick® will change that forever.”

The Smokin SideKick® is the result of 16 months of research and development focused on North American grilling habits with the goal of creating a new grilling system. “Consumers identified that they like the taste of smoked food but most were unwilling to purchase a large smoker, or unable to due to space restrictions” said DellaValle.  “There is a demand in the market for a smaller, more convenient way to smoke foods and to meet the needs of today’s Urban Smoker.  We identified a significant gap in the market and designed the Smokin’ SideKick® to meet that market opportunity. The additional benefits of baking, roasting, steaming or warming functions add to the overall appeal of the product.”

The Smokin’ SideKick® is incredibly efficient and fits on any gas grill. The secret with the Smokin’ SideKick® is the patented heat entry and venting system that delivers exact cooking temperatures. It effectively brings the oven from the kitchen- outdoors! The Smokin’ SideKick® comes equipped with a lower smoking tray, a vapor tray to keep foods moist while cooking, and adjustable shelves to accommodate various foods and cooking applications.

The Smokin’ SideKick® will be available through most leading gas grill retailers in January of 2009.

In 2009, households across North America will be cooking…….Smokin’ SideKick® style!

About Phoenix Innovations Corp.

Phoenix Innovations Corp. is a manufacturer of high quality and innovative consumer products.  Phoenix Innovations designs and produces a full line of electric fireplaces and stoves, gas grills and gas grill replacement parts and accessories and maintains long-standing relationships with some of North America’s leading retailers.  For more information about the Smokin’ SideKick®, please visit http://www.smokinsidekick.com/

About Cobalt Capital

Cobalt Capital is a boutique private equity firm made up of former business owners and operators seeking to help private companies grow and innovate by investing their own capital and contributing their operating expertise. The partners of Cobalt Capital have significant business and entrepreneurial experience in a wide range of disciplines, sectors and geographies, and Cobalt Capital works closely with the companies in which it invests in order to help them achieve their growth objectives.

For more information please contact:

Dawn DellaValle
Vice President, Product Development
Phoenix Innovations Corp.
(877) 744-3649
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www.phoenixinno.com

Scott Dunlop
Managing Director
Cobalt Capital Inc.
(905) 815-9755, ext. 231
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Cobalt Capital Inc. is a management company providing management services to Cobalt Capital Partners, L.P. in respect of its investing activities. The officers of Cobalt Capital Inc. are also partners of Cobalt Capital Partners, L.P. and its general partner, Cobalt Capital Management GP, L.P.

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